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Spring 2014
MANAGEMENT 5373:
OPPORTUNITY CREATION & DISCOVERY
Instructor: Dr. Ron Mitchell

Welcome to MGT 5373: Opportunity Creation & Discovery.

Below you will find access to course materials and other resources that are designed to rapidly enhance your entrepreneurial expertise in specific skill areas.

Please download the documents as you need them; and please also let me know if you have any comments, questions, or suggestions.

(PLEASE NOTE: I am providing this website to (hopefully) speed up your access to class resources; and also to make it possible for you to have access to these resources for a longer period of time beyond the conclusion of this class, than is presently allowed by the current TTU Class website retention policy. Please let me know if I may further help in making effective access to course materials possible for you.)

A. Course Documents:

• Course Syllabus
  
  
• Map of the Course
  
  
• Class 1 PowerPoints: Changing Your Economic World
  
  
• Class 2 PowerPoints: The "Unrelated Novelty Method"
  
• Class 2 Creativity Reading: "Unleash Ideas"
• Class 2 Expertise Reading: "Unskilled and Unaware"
  
  
• Class 3 PowerPoints: Innovation Never Stops
• Class 3 Reading: Critical "Thinking Fundamentals" Reading
  
  
• Class 5 Handout: "What is a business concept?"
• Class 5: NVT Practice Case Assignments
  
  
• Class 6: NVT Introductory PowerPoint Slides
  
  
• Class 9: Planning, Projections, and Risk
  
  
• Class 11: DEBT-EQUITY POWERPOINT SLIDES
  
  
• Class 13: Transaction Solutions Prep - POWERPOINT SLIDES
  
• Class 13: Real Options Reading
  
  
• Class 18: Thinking Flowchart General Principles
  
  
• Financial Analysis Readings:
  
  (1) Radford, 1945. (2) Financial Projections (3) Internal Rate of Return (4) Net Present Value
  
  
• Other Readings:
  
  
• Class 29: Zig Ziglar Selling Skills: Summary of Ziglar's sales training book
  
  
• Class 29: CONSULTING SALES SCRIPT EXAMPLE: Dr. Mitchell's sure fire way to land a consulting engagement
  
  

  B. Assignment Support Materials (PLEASE SEE SYLLABUS FOR ASSIGNMENT DETAILS):

• Possible Pictures for Unrelated Novelty Visual Stimulus
  
  
• Concept Writing Techniques Handout
  
  
• Example of how to and how NOT to write a product concept
  
  
• Dr. Jeff Stamp: Unrelated Novely Explanation Part A
  
  
• Dr. Jeff Stamp: Unrelated Novely Explanation Part B - Mindmapping Example
  
  
• STEPS FOR UNRELATED NOVELTY ASSIGNMENT
  
  
  
• Class 4: Access to NVT e-coaching Lectures:
  

  e-Lecture 1 - Innovation

  e-Lecture 2 - Value

  e-Lecture 3 - Persistence

  e-Lecture 4 - Scarcity

  e-Lecture 5 - Non-appropriability

  e-Lecture 6 - Flexibility
  
  

• NVT e-coaching Lecture OVERHEADS (as they appear in the videos):
  e-Lecture 1: Innovation
  e-Lecture 2: Value
  e-Lecture 3: Persistence
  e-Lecture 4: Scarcity
  e-Lecture 5: Non appropriability
  e-Lecture 6: Flexibility
  
  

• Access the NVT Website
  
  
• NVT PRACTICE CASEs:
  
  Expanded Executive Summaries:
  eTry.com
  LocalBargains
  MediConnect
  My Computer.com
  TruVision
  
  PowerPoint Presentations:
  eTry.com
  LocalBargains
  MediConnect
  My Computer.com
  TruVision
  
  
• Accounting Skills Diagnostic questionnaire
  
  
• Worksheets to hand in for Clarion Case (NOTE: Entries must be handwritten to avoid errors)
  
  
• Equity Growth Analysis Examples: Worksheets that demonstrate value growth through levels of financing
  
  
• Transaction Solutions Assignment: Transaction Analysis Worksheet
  
  

  C. GRADUATE ASSIGNMENT READINGS POSSIBILITIES (use 5 or more):
  
  1. Mitchell, R.K. (1996). Oral history and expert scripts: Demystifying the entrepreneurial experience. Journal of Management History, 2(3), 50-67
  
  2. Mitchell, R.K., Smith, J.B., Seawright, K.W., Morse, E.A. (2000). Cross-cultural cognitions and the venture creation decision. Academy of Management Journal 43(5) October, 2000: 974-993
  
  3. Mitchell, R. K. (2003). A transaction cognition theory of global entrepreneurship. In J.A. Katz and D. Shepherd, Cognitive Approaches to Entrepreneurship Research. In JAI Press: Advances in Entrepreneurship, Firm Emergence and Growth, Vol. 6: 183 - 231
  
  4. Mitchell, R. K., Morse, E. A., Sharma, P. (2003). The transacting cognitions of non-family employees in the family business setting. Journal of Business Venturing 18(4): 533 - 551
  
  5. Mitchell, J. R., Friga, P. N., Mitchell, R. K. (2005). Untangling the intuition mess: Intuition as a construct in entrepreneurial cognition research. Entrepreneurship Theory & Practice 30 (November): 653-679
  
  6. Mitchell, R. K., Busenitz, L., Bird, B., Gaglio, C. M., McMullen, J., Morse, E., Smith, B. (Pre-publication version) The central question in entrepreneurial cognition research 2007. Entrepreneurship Theory & Practice, (January 2007): 1-27
  
  7. Mitchell, R. K., Mitchell, J. R. Smith, J. B. (2008). Inside opportunity formation: Enterprise failure, cognition, and the creation of opportunities . Strategic Entrepreneurship Journal, 2: 225-242
  
  8. Smith, J. B., Mitchell, J. R., Mitchell, R. K. (July 2009). Transaction commitment and entrepreneurial cognition: Cross level theory development and implications. Entrepreneurship Theory & Practice, July 2009, Vol. 33-34: 815-844
  
  9. Seawright, K. W., Smith, I., Mitchell, R. K., McClendon, R. J. (2011). (Pre-publication version. Published online 2011, forthcoming in print May, 2013). Exploring entrepreneurial cognition in franchisees: A knowledge-structure approach . Entrepreneurship Theory & Practice,
  
  10. Mitchell, Smith, Stamp, & Carlson (forthcoming 2014). (Pre-publication version). Organizing creativity: Lessons from the Eureka! Ranch experience. Oxford Handbook on Organizational Creativity,
  
  

  D. Learning Choice Assessment Tools:

• Learning Choices Guide
• Cognitive Type System
• Access the New Venture Profile Website (go to User Area and use your password on "Profile Questionnaire")

  E. Other Readings and Tools:

• Business Plan Boilerplate: One model of a business plan for use to cut and paste
• Business Plan Development Guide: Your Resource Guide for preparing a business plan
• "Cross-cultural Cognitions"
  
• It's Not Luck reading and Constraints Analysis Method
• Journal article reporting NVT effectiveness
  
• Mad Mitchell Motors PRACTICE CASE:
  Mad Mitchell Motors Case Data
  Mad Mitchell Motors Blank Excel Sheet: YOUR WORKING SPACE
  Mad Mitchell Motors Completed Excel sheet (NOTE: CHECK FIGURES ONLY - - You won't learn it if you just copy it!)
  Example of the way to write up the Notes and Assumptions for a Financial Projection
  EXAMPLE-NOTICE TO READER ON THE COMPILATION OF THE FINANCIAL PROJECTION
  
  
• Reading on Intellectual Property (IP)

  F. Extra Credit Puzzles and Challenges:

• WBI Transcription: A verbatim transcript of a Venture Campital Conference Coaching Session
• Widget 2 LBO (Leveraged Buyout) Living Case